Establishing a listing price
Our Home Market Analysis will help us
establish a realistic price range for your home. But YOU determine
the actual listing price! With the Better Homes and Gardens
Home Marketing System, we'll set the market price range for
your home - and show you how your goals determine the actual
listing price.
If you want to sell quickly, your home
should probably be listed on the lower end of the price range
determined by the Home Market Analysis.
On the other hand, you may be in no hurry
and more interested in obtaining maximum equity from the sale
of your home. In that case, the higher end of the price range
may be more to your satisfaction. But we must always remember
that ultimately it is the buyer who will determine the price.
With our Home Market Analysis, we will
position and price your home properly. We'll use our extensive
knowledge of the local real estate market to establish a comparative
value for your home, taking into consideration the sales prices
of other homes that have recently sold in your neighborhood.
Anyone can promise an unrealistically
high listing price - but there are pitfalls. Interested buyers
could be lost because your home appears to be out of their price
range ... or other salespeople might show your home just to
add luster to another property that is realistically priced
but more expensive. Worst of all, you could face the possibility
of a price decrease later on - after you've lost the initial
impact of being "the new house on the market."
And, of course, you know the pitfalls
of under-pricing your home!
By establishing a realistic - yet ambitious
- listing price for your home, we can help increase the percentage
of prospective buyers who will look at your property. And what's
more, we can help assure that your property is viewed by those
individuals who have a valid interest in your home.
